A Landmark Year-of-the-Horse Celebration Uniting Culture, Community, and Heritage
The South Bay Chinese American Association of California USA and the American Chinese Cultural Association, together with supporting organizations including the Roundtable of Southern California Chinese American Organizations, proudly announce the upcoming 2026 Torrance Lunar New Year Fair and the 22nd American Chinese Spring Festival Gala. These celebrations will take place January 11, 2026, at the Torrance Cultural Arts Center and Armstrong Theatre, honoring the vibrant spirit of the Year of the Horse.
In 2025, the South Bay Chinese-American Association and the American Chinese Cultural Association staged a remarkable Lunar New Year celebration, showcasing cultural dance ensembles, music performances, and multicultural artistic displays that drew widespread praise.
Building on that momentum, the organizers aim to make the 2026 celebration even more extraordinary. The combination of these two major events is expected to draw an even larger audience, bringing together politicians, dignitaries, business leaders, community groups, and families from across Southern California.
This year marks the first-ever large-scale Chinese New Year celebration held at the Torrance Cultural Arts Center—an exciting milestone for the community. Attendees can expect a dynamic festival atmosphere filled with cultural showcases, traditional performances, family-friendly activities, artisan booths, and gourmet food representing the heart of the Lunar New Year.
Organizers invite businesses, schools, organizations, performers, artists, and community members to participate as sponsors, vendors, performers, volunteers, or gala attendees in this joyous cultural tradition.
They Welcome You to Participate:
- Sponsor
- Register a Vendor Booth
- Submit Performances
- Volunteer
- Purchase Gala Tickets
- Enjoy All Festivities
Last year’s festival offered booth vendors not only outstanding visibility but real direct-to-consumer sales, making it a valuable opportunity for small businesses and cultural creators.
Vendor Registration
The fair will feature themed vendor zones including:
- Chinese Culture & Art
Calligraphy, painting, crafts, paper cutting, clay art, sugar art, and more.
- Specialty Products
Handmade items, holiday gifts, cultural merchandise.
- Family & Children Activities
Community booths, traditional costume photography, drum and dance demos, lion & dragon dance try-outs.
- Food Zone
Traditional Lunar New Year snacks, fusion cuisine, packaged festival foods.
- Anime & Cosplay Zone
Cosplay parade, photo ops, posters, figures, themed artwork.
- Cultural Performance Stages
Indoor and outdoor cultural showcases.
- Business & School Showcase
Product displays, program promotions, and community education.
Sponsorship Opportunities
As one of the South Bay’s premier cultural public-benefit events, sponsorships support event operations, cultural education, and community service programs.
All sponsorships are tax-deductible.
Sponsor Benefits Include:
- On-site branding and promotional displays
- Stage acknowledgments
- Recognition on posters, program books, and digital platforms
- Priority booth placement
- Direct engagement with families and community members
Cultural Exhibits & Performance Recruitment
Performers, cultural groups, and art ensembles are encouraged to submit their participation inquiries early due to limited showcase space.
