Publisher Adam Reingold of the Lightswitch Learning Sussman Education Company teamed up with New Yorks PR Superstar Norah Lawlor to present the spanish racecar driver Carmen Jorda launching her children’s book “On Track to Win”.
A book launch in New York honors the remarkable story of the eleventh woman to reach Formula 1.
Smart Choice MarieBelle: My friend Mariebelle was hosting the Star studded book launch and that always comes with smiling faces, her chocolaterie is the New Yorkers favorite culinary and sweet spot in town.
At MarieBelle in SoHo, New York, the atmosphere of anticipation met the spirit of triumph as race car driver Carmen Jorda unveiled her new book. The event, on Thursday, October 16, 2025, marked a defining moment for the athlete whose journey through the world of motorsport has inspired many. This gathering, set within the elegant space of MarieBelle at 484 Broome Street, will combine storytelling, celebration, and the sensory pleasure of fine chocolate and cocktails.
Maribel Lieberman’s story is not just about chocolate — it’s about transforming a childhood curiosity into a global empire of taste and elegance. Known today as The Chocolate Queen, Lieberman reigns over a sweet kingdom that blends artistry, luxury, and cultural diplomacy. Her brand, MarieBelle New York, is more than a chocolatier — it is a world of aesthetic refinement, where every truffle, every ganache, and every cup of hot chocolate tells a story of a woman who dared to dream beyond borders.
Born and raised in Honduras, Maribel grew up surrounded by the aromas of cacao fields and homemade confections that marked every family celebration. The simplicity of those early flavors stayed with her as she journeyed to New York, determined to make her mark in one of the world’s most competitive culinary capitals. What began as a small catering business has evolved into a global luxury brand adored from SoHo to Tokyo.
The Art of Chocolate
Stepping inside MarieBelle SoHo feels less like entering a store and more like stepping into an elegant European salon. The iconic blue walls, gilded mirrors, and whimsical murals are all part of Lieberman’s vision — a place where chocolate becomes couture.
Each chocolate is a miniature masterpiece. Handcrafted with Venezuelan cacao and adorned with artistic designs, the chocolates are not merely sweets — they are collectibles. The brand’s signature “chocolate ganaches” are imprinted with delicate images inspired by art, love, and world culture. Lieberman’s philosophy is simple: “Chocolate should be an experience — of flavor, of beauty, of imagination.”
The crown jewel of her collection, the Aztec Hot Chocolate, has been described by The New York Times as one of the most decadent in the world. Thick, aromatic, and deeply sensual, it embodies her belief that chocolate is a language of love.
A Woman of Vision and Tenacity
In an industry once dominated by European men, Maribel Lieberman carved her space with authenticity and fierce determination. Her path was never easy — as a Latina immigrant, she faced skepticism, cultural barriers, and financial challenges. But every obstacle only sharpened her resolve.
Her brand became a reflection of her own identity — elegant, disciplined, and endlessly creative. From her collaborations with global luxury hotels to the creation of exclusive collections for royal families and diplomats, Lieberman has elevated chocolate into an art form recognized across continents.
She is now a symbol of female entrepreneurship, cultural pride, and empowerment. “I am proof,” she often says, “that you can start from nothing — just a dream and a flavor — and create a world that people remember.”
From SoHo to the World
MarieBelle’s flagship boutique in SoHo, New York, attracts visitors from around the globe — celebrities, diplomats, and devoted chocolate lovers. The brand’s expansion into Japan, Dubai, and Korea has solidified Lieberman’s international presence.
Her Cacao Market by MarieBelle concept in Kyoto reimagines the old-world chocolate shop, merging Japanese precision with Latin warmth. Each location reflects her signature blue branding and an ambiance of refined indulgence.
Her success abroad is not just about retail — it’s cultural. Lieberman sees chocolate as a bridge between nations. Through her chocolates, she communicates joy, nostalgia, and unity — universal emotions that transcend language.
The Heart Behind the Brand
Behind the polished displays and world acclaim lies a deeply grounded humanitarian spirit. Lieberman frequently partners with causes supporting women entrepreneurs in Latin America, sustainability in cacao farming, and education in developing communities.
She is also known for mentoring young female chefs and designers, encouraging them to pursue excellence without compromise. Her story inspires thousands of women who see in her journey proof that passion, when paired with purpose, can move mountains.
Luxury with a Soul
Lieberman’s creative process remains deeply personal. She sketches, tastes, and personally oversees the balance of texture and flavor in every collection. Her chocolates are made in small batches, preserving an artisan touch that mass production could never replicate.
The packaging — always exquisite — reflects her belief that every detail matters. The signature MarieBelle blue box, tied with a satin ribbon, has become an emblem of tasteful gifting, seen at fashion events, diplomatic gatherings, and Hollywood galas alike.
A Legacy of Sweet Power
In the pantheon of modern luxury entrepreneurs, Maribel Lieberman stands out not just for her success but for her philosophy: Luxury should nourish the heart, not only please the eye.
She transformed cacao into culture, taste into identity, and her Honduran roots into a global conversation about beauty and possibility. Her empire is a living testament to how one woman — through elegance, discipline, and heart — became the Chocolate Queen of our time.
Carmen Jorda stands among a select few women who have reached the demanding heights of Formula 1. Her name is forever associated with resilience, ambition, and the steady determination required to navigate one of the most competitive fields in global sport. “On Track to Win” chronicles her personal path through the world of racing, from her earliest beginnings to her achievements on the track, capturing both the precision and endurance that define her career.
The book’s illustrations by Alitzel Politano lend visual warmth to Jorda’s story, bridging her technical world with the artistry of storytelling. Together, their collaboration presents an intimate and accessible portrait of a woman who has succeeded in a domain historically shaped by challenge and competition. The tone of the book is neither boastful nor detached but reflective, sharing insights into the commitment and focus that define a professional racer’s life.
At the launch event, guests will enjoy a refined evening curated to mirror Jorda’s spirit—sophisticated, confident, and full of forward motion. The partnership with MarieBelle, known for its distinguished chocolates and refined presentation, lends the occasion an additional layer of elegance. Attendees can expect a relaxed and convivial setting that celebrates not only the book itself but the perseverance behind it.
MarieBelle’s SoHo setting provides a fitting backdrop for such a milestone. Known for its dedication to craftsmanship and quality, the venue has long been a haven for gatherings that bring creativity and culture together. Within its walls, Jorda’s achievements will be recognized not just as personal success but as part of a broader story about persistence, talent, and the pursuit of excellence in any field.
The evening will also serve as an opportunity for readers and admirers to meet Jorda, whose presence reflects the same poise and precision that characterize her work behind the wheel. Her journey to Formula 1 stands as both an individual triumph and a broader symbol of possibility for those who aspire to excel in competitive arenas that still demand extraordinary resolve.
Carmen Jorda’s rise in motorsport continues to inspire because it illustrates the harmony between technical mastery and personal conviction. Her story underscores the reality that success in such an arena is not only about speed or skill but about the willingness to face limits and exceed them. The book’s title, “On Track to Win,” captures this idea with clarity, presenting victory not merely as a result but as a continuous process of focus, resilience, and integrity.
The collaboration with Lightswitch Learning further connects Jorda’s story to audiences who value determination and ambition. Through this partnership, the event becomes more than a launch—it becomes an affirmation of shared ideals about persistence, courage, and progress. Guests attending the evening will take part in an experience that unites literature, sport, and artistry, all framed within an atmosphere of genuine celebration.
The inclusion of cocktails and chocolates offers more than a note of hospitality; it reflects the balance between strength and refinement that defines both Jorda’s personality and MarieBelle’s reputation. The event is expected to draw guests from across creative and professional communities, all gathered to honor a narrative that continues to inspire admiration for its discipline and authenticity.
The SoHo setting, with its history of innovation and artistry, enhances the meaning of the event. It situates Jorda’s personal story within a cultural landscape that values originality and courage. In sharing her experiences, Jorda continues to expand the perception of what is possible for women in motorsport and beyond, demonstrating that dedication remains the central element of success.
As the evening concludes, “On Track to Win: The Carmen Jorda Story” will stand not just as a book but as a statement—a record of endurance, excellence, and evolution. Its pages will continue to encourage those who pursue demanding goals with patience and resolve, serving as both inspiration and evidence of what commitment can achieve.
The launch represents the convergence of art, ambition, and recognition. It honors Carmen Jorda’s past accomplishments while celebrating the momentum that continues to define her path forward. Through her story, guests will be reminded that progress in any pursuit, whether in racing or life, begins with belief, sustained by discipline, and fulfilled through perseverance.
* His Highness and Excellency Global Peace Ambassador Dr. PRINCE MARIO-MAX SCHAUMBURG-LIPPE is a working Royal, award winning TV- and Event-Host, Bertelsmann Randomhouse author, Public Speaker and Philanthropist ♔ Prince Mario-Max is the son of Royal Dignitaries H.H. Dr.h.c. Prince Waldemar and H.H. Dr. Princess Antonia of Schaumburg-Lippe. His Grandmother is H.R.H. Princess Feodora of Denmark. Therefore they are the Royal Danish Nachod Line of The Princes of Schaumburg-Lippe, the Founding Family of Hamburg, Lübeck and Kiel. ♔ Instagram https://www.instagram.com/princemariomax/ Website http://www.schaumburglippe.org Facebook https://www.facebook.com/zuschaumburglippe X-Twitter https://twitter.com/schaumburglippe Linkedin https://www.linkedin.com/in/prince-mario-max-schaumburg-lippe-1879978a
